Manager, Digital Marketing (urgent)

Location Wan Chai
Discipline: Marketing & PR, Media & Advertising
Job type: full time
Salary: market rate - depending on experience
Contact name: Marie Swarbreck

Job ref: JOB_000641[545]
Published: 26 days ago

A global leading vertically integrated cotton textile and apparel manufacturer that specialises in cotton tops has now pivoted to build private brand mask sales. The company is looking for a Manager, Digital Marketing.

The job holder is to develop, manage, and implement the digital plan for the brand in Hong Kong, and globally.  He / she will work closely with the sales and marketing teams to develop Omni channel solutions and implement new initiatives to grow the e-business.  He or she would also support the Hong Kong team in e-commerce sales channels tasks. 

Roles & Responsibilities

Strategy and Implementation

  • Lead in the development of overall digital marketing strategy and partnerships, and manage marketing plan per e-commerce platform across owned online channels and third-party marketplace platforms to increase business opportunities
  • Manage and execute digital advertising campaigns to drive e-commerce activities in international markets
  • Manage and execute daily digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, email, mobile, etc.) across international markets
  • Analytics and Optimization
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Stay abreast on emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Regular reporting to senior management, including competitor media spend analysis, KPI definition and monitoring, as well as comprehensive review with local markets
  • Develop conversion, pixel, and event tracking on the website and across various digital platforms
  • Stakeholder Management
  • Constant collaboration with local teams: develop guidelines and standard operation process to ensure group alignment
  • Coordinate online content production and scheduling on all social media platforms, not limited to and including Instagram and Facebook
  • Responsible for community management, be an advocate for the brand on the social arena

Requirements

  • Bachelor degree or above in related disciplines
  • 4 years or above of work experience in planning, developing and executing digital strategies at an agency, or 6 or above in-house experience.  Preferably experience in the fashion/ lifestyle industry.
  • Strong digital experience: digital ad-buy, SEO/SEM, and community management
  • Experience with analysis tools, such as Google Analytics/ AdWords
  • Knowledge of Google, Facebook and Instagram advertising tools
  • Excellent command of written and spoken English and working proficiency in Chinese (both Cantonese and Mandarin)
  • Ability to work in a high paced, high pressure environment
  • Excellent interpersonal, presentation and organizational skills
  • A self-starter, great communicator and analytical
  • Agile, adaptive to the brand culture
  • Entrepreneurial with good team building spirit
  • Station in Hong Kong with occasional business travel whenever necessary

Preferable for candidates with agency background as they would have:

  • The sense of urgency
  • Used to team work/ good communications
  • Exposed to many different client briefs, so more willing to try new things and tackle issues
  • Exposed to strategy development
  • Solution oriented
  • Technically should have the hands to implement and execute