Marketing Manager

Location Hong Kong
Discipline: Construction, Property & Real Estate , IT & Telecoms , Marketing & PR, Media & Advertising, Sales, Customer Service & BD
Job type: full time
Salary: depending on experience
Contact name: Marie Swarbreck

Job ref: JOB_000599[97]
Published: 7 days ago

A fast-growing regional service provider working closely with co-working spaces is looking for a driven and enthusiastic Marketing Manager to join their team in Hong Kong.  

Responsibilities:

  • Responsible for positioning the brand, developing marketing campaigns and materials, storytelling consistent with that positioning, and executing campaigns
  • Crafting marketing and brand strategies and narratives to raise awareness and understanding for various segments of B2B customers
  • Ensure the brand message is strong, relevant, and consistent across all channels and marketing efforts i.e. events, online campaigns, webpages, and promotional materials
  • Work closely and interdependently with product, growth, and business teams to develop product marketing strategies such as product-specific content and messaging (including presentations for customers, demos, and use cases); enabling sales (including capturing case studies); and developing the competitive strategy
  • Obsessively gather and analyse customer behaviour and determine customer personas
  • Develop from the ground-up relevant metrics and KPIs that will cultivate customer growth, engagement and retention, and brand awareness
  • Define and manage comprehensive go-to-market strategy and plan with the goal to drive product adoption
  • Oversee creative development and provide creative guidance for online and offline marketing efforts.

Requirements:

  • Extreme problem solver and thinker with 5+ experience in marketing or related field
  • Proven experience in B2B marketing and running successful marketing teams and campaigns
  • Established go to market strategies from zero alongside sales or business teams
  • Solid online analytics knowledge
  • Fluent in English and Traditional Chinese is a plus
  • BSc or MSc in Marketing or relevant field