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Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Contract Type: Flexi-time
Location: work from home / office
Industry:
Salary: TBC
Start Date: as soon as possible
Duration: permanent / contract
REF: #A535
Contact Name: Marie
Contact Email: cv@fleximums.com
Job Published: 10 months ago

Job Description

DIGITAL MARKETING SPECIALIST

A children focused e-commerce is looking for a digital marketing speacilaist with a good technical background and ecommerce experience. 

Responsibilities:

  • Develop and execute acquisition strategy across social, search, retargeting, referral and email channels
  • Develop and oversee strategy for content and social
  • Utilise existing tools to measure digital performance and customer behaviour, and where necessary implement new tools
  • Proactively analyse and optimise performance to drive growth
  • Work with developers to improve UX and conversion on desktop and mobile
  • Implement lean A/B testing
  • Identify new channels and develop structured testing plans
  • Oversee the development of required creative assets

 

Requirements:

  • Data-driven and results-oriented individual
  • Proven track record in acquisition, retention and site optimisation for ecommerce
  • Strong knowledge of Google Analytics and other web analytics tools
  • Good creative eye and the ability to develop and screen copy, imagery and assets for ideal brand fit
  • Strong written, spoken and interpersonal communications skills
  • Motivated individual with a passion for startups and desire to grow with the business