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Marketing Assistant

job title: Marketing Assistant
contract type: Full-time
location: Central
salary: 16,000
ref: JOB_000491[465]
job published: 10 days ago

job description

Marketing Assistant – Luxury Fragrance

About Cochine

A luxury home fragrance brand (selling in leading department stores in Asia, Europe and US) is recruiting a Marketing Assistant to help implement its global marketing, e-commerce and social media strategy. This is a full time position, based in the company’s head office in Central, Hong Kong.  


This role will be responsible for working closely with our Marketing & Communications manager, assisting with day to day marketing needs including working with our Digital Marketing agency and Graphic Design agency to prepare content for, and implement, our social media plan, our e-commerce Shopify site and digital marketing campaigns (e-mails, google display ads etc).  Online and retail is extremely important for the business and this role will be integral in assuring the marketing plans are implemented smoothly .  


Big picture: Marketing, Planning, E-commerce

  • Work with the Marketing Manager to plan and execute marketing activities throughout the year
  • Manage the tracking and reporting of campaign performance with our Digital agency
  • Research best practice competitor activity to ensure Cochine remains relevant in market

Content Creation/Curation : 

  • Creation/curation of online and offline brand assets and content (photography, copy, artwork)
  • Work with graphic designer and copywriter to create EDMs (8 per month)
  • Website static content on our Shopify platform 
  • Social Media Content - daily
  • Online adverts (Google display ads, Instagram ads)

Social Media Management: 

  • Engage with social media users by responding to their messages, posts, and tags. 

Digital Marketing – working with external Digital Marketing agency to optimize our:

  • Google Search Ads
  • Google Ad creation
  • MetaTag management 

E-Commerce Management 

  • Updating Shopify website content - products, content (copy and visuals), store locations, press, and policies
  • Research Shopify apps to improve the customer shopping experience

Skills & Qualifications

  • Fluent written English
  • Good knowledge of, and experience using, Adobe Creative Suite 
  • Familiarity with Shopify ecommerce platform 
  • Strong understanding of luxury brand values 
  • Experience creating e-commerce assets 
  • Experience creating digital and social media content 
  • Experience using online EDM systems such as Mail Chimp & Klaviyo 
  • Experience creating print assets and collateral 
  • Data-friendly, customer-friendly
  • Organised and self-motivated
  • Ability to work as part of a small team with “can do” attitude
  • Up to 2 years’ experience 

Start date:

1st December 2019