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Marketing Manager

job title: Marketing Manager
contract type: Full-time
location: Central
sector:
salary: Salary Dependent on Experience
start date: as soon as possible
duration: permanent
ref: JOB_000119[543]
job published: 11 days ago

job description

We are a Fitness Centre, located in the heart of Central, and we are looking for a Marketing Manager to join our team.

Responsibilities include, but are not limited to:

Brand Development:

  • Development and enhancement of the Company’s brand and brand image by aligning it with the Company’s vision and mission statement
  • Directing internal and external media relations and advertising in the implementation of the brand, producing press releases, commercials, marketing calendars, flyers and other promotional materials
  • Manage the website in terms of content, customer journey and performance

Competitive Intelligence:

  • Conducting relevant marketing research to ensure that the Company remains competitive and a leader in the industry
  • Customer research, by implementing surveys and hosting focus groups
  • Competitor analysis, analyzing advertising activities and sales performance of competitors
  • Economic analysis, assessing the state of the economy in relation to our industry
  • Reporting on all of the above to the Studio Manager and/or Managing Director

Public Relations:

  • All PR activities, including interviews, writing of press releases, promoting of new products, services and initiatives
  • Representing the Company at charitable and other community based events
  • Crisis management, changing of negative opinions

Events:

  • Organizing of all internal and external events
  • Costing and running of all events
  • Marketing and PR for all events

Sales:

  • Design, deliver and review marketing campaigns to drive revenue, new clients to the gym and increase brand awareness
  • Reactivate dormant clients and first time trials to the Studio through defined process and procedure
 

languages: English, Chinese is a plus
flexibility: full time